Southwick Economic Development Commission Focuses on Vacant Properties and Signage Strategy

The recent meeting of the Southwick Economic Development Commission primarily focused on strategies to promote vacant properties for economic development and the implementation of durable signage to enhance visibility and attract potential business opportunities.

A significant portion of the meeting was dedicated to the conversation around vacant properties in the town. Notably, the ANS Nursery property and the Jordan Healthcare location on College Highway were highlighted as key sites of interest. Uncertainty about the ownership and listing status of the ANS Nursery property prompted a suggestion to reach out to the contact number associated with the property for further information. Meanwhile, the former Coulson Dairy property was identified as a prime redevelopment site, albeit with potential challenges like asbestos issues and a steep price tag of one million dollars. There was a consensus that these properties needed to be featured on the commission’s website to attract potential investors.

In addition to these specific properties, a parcel of land near a flower shop on College Highway was noted for its development potential, being listed at 1.6 million dollars. The commission members deliberated on whether to focus their efforts on promoting these existing vacant properties or to pursue new business opportunities, recognizing the limitations in expertise available for active business solicitation.

The discussion also explored the physician shortage affecting healthcare facilities, particularly at the Jordan Healthcare location. While the area faces a shortage of primary care providers, members discussed the potential for specialists or urgent care facilities to fill the gap. This highlighted the importance of leveraging vacant spaces for economic growth, though concerns about the commission’s capacity to manage healthcare recruitment efforts were acknowledged. The hiring of a full-time economic development planner was deemed critical for tackling these challenges effectively.

Another topic was the design and installation of new durable signs with a completion deadline of March 19. These signs aim to enhance visibility for existing businesses and attract potential investors. A new sign design was introduced, and while aesthetically received, a technical issue with the sign brackets was noted. The brackets were initially intended for dual-sided signage but ended up being configured for one-sided use. To maximize visibility, the commission proposed using smaller signs or QR codes on the reverse side at some locations. Several sites were identified where dual-sided visibility would be beneficial, and the motion to proceed with the installation of one-sided signs, with additional smaller signs or QR codes, was formally voted on and approved.

The commission also addressed concerns about potential vandalism of the signs, considering whether protective coverings should be added. Cost implications of adding features to the signs were considered, with prior estimates suggesting that the budget could accommodate these adjustments.

The meeting further included discussions on engaging local business owners and enhancing community initiatives. There was a proposal to invite different businesses to the commission’s meetings to foster better relationships and gather input. A suggestion was made for a printed map featuring businesses willing to pay a small fee to be included, though the commission acknowledged that they might not be ready to pursue this initiative due to resource constraints.

The Southwick in Bloom initiative was highlighted as a potential opportunity for collaboration with local businesses. Plans for a kickoff meeting to introduce businesses to the Economic Development Commission and provide promotional materials were discussed. Additionally, there was a conversation about organizing a local farmers market, although concerns about competing with existing farm stands were recognized.

Zoning and the limited developable land in Southwick were also discussed. The commission suggested developing resources to assist the planning board, such as simplified maps and groundwork that could not be managed due to time constraints. The importance of providing advice and resources to the new town planner was emphasized.

Towards the end of the meeting, the possibility of reintroducing Little League baseball in Southwick was discussed as a means to enhance community engagement and capitalize on existing sports facilities. The potential economic benefits of hosting regional games at local ball fields were considered, and suggestions were made to collaborate with local Parks and Recreation to explore this opportunity.

Note: This meeting summary was generated by AI, which can occasionally misspell names, misattribute actions, and state inaccuracies. This summary is intended to be a starting point and you should review the meeting record linked above before acting on anything you read. If we got something wrong, let us know. We’re working every day to improve our process in pursuit of universal local government transparency.
Chief Administrative Officer:
Karl J Stinehart
Economic Development Board Officials:
Gene Kube, Inga G. Washington, Greg Deily, Pamela Sclafani, Mark Fulco, John (Jack) Cote, Craig Samuelsen, Serena K Fuller, Amber Louise Bach, Frank Grillo (Select Board Member), Michael J McMahon (Select Board Member), Susan Zidek-Krusen (Select Board Member)

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