A central topic of discussion was the proposal for a structured new business review process, which drew attention by referencing a case study on Dollar General. The proposed process would assess the impacts of new businesses on local infrastructure and economic factors, aligning with the community’s Master Plan. The process aims to provide objective evaluations, with the Economic Development Commission serving as an advisory resource for the planning board. Concerns were raised regarding the need to maintain objectivity, with members expressing a desire to rely on factual data while removing subjective judgment. This approach was compared to the structure of an Amicus Curiae brief, suggesting that while the planning board is not obligated to follow the Economic Development Commission’s recommendations, the evaluations would provide valuable insights.

Another notable focus was the enhancement of the commission’s website to better serve businesses considering relocation to Southwick. A PowerPoint presentation outlined proposed changes, emphasizing a welcoming message and resources to assist new businesses. The proposal highlighted the importance of personal connections over bureaucratic processes. The goal is to make the website a central resource for businesses, with links to essential municipal departments such as the planning board and health department. The potential integration of LoopNet, a resource listing properties for sale or lease, was discussed as a way to provide zoning information and asking prices to prospective businesses. The commission agreed that its contact information should be prioritized to ensure businesses can easily connect for assistance.

In pursuit of driving more traffic to the website, the commission suggested distributing signs with QR codes to local businesses, helping connect potential customers with business information. There was a proposal to have a member volunteer to analyze web metrics regularly to track the site’s effectiveness.

Discussions also touched on the need for a new town planner position that would encompass economic development responsibilities. An individual with planning experience highlighted the importance of having a full-time planner, stating that the current part-time roles hinder community growth efforts. The interconnectedness of planning, zoning, and economic development was emphasized, with a dedicated planner seen as crucial for implementing the town’s master plan and promoting economic initiatives.

The commission also explored the idea of forming a Business Association to foster cooperation among local businesses and promote community events. A proposed pricing structure suggested businesses could pay a membership fee for listings or advertisements, with the funds potentially supporting community initiatives such as enhanced signage for Southwick’s recreational assets. This initiative would include durable signs and maps, funded by local businesses, to promote the town as a recreational destination.

The meeting also addressed the need to fill the chair and vice-chair positions within the commission. The vice-chair position was filled after a nomination and unanimous vote, with one abstention recorded. The commission expressed a desire for a rotating chair position and encouraged voluntary participation.

Additionally, there was a brief mention of a partnership with the local public library to draft a document outlining potential collaborative efforts. Research into local zoning regulations, particularly concerning mixed-use developments and retail opportunities in rural areas, was also acknowledged as an ongoing need, with a commitment to provide regular updates on progress.