The commission approved a proposal to create lawn signs featuring the “Dine Southwick” branding, complete with QR codes that will direct residents and visitors to information about local dining options. The estimated cost of each sign is around $20, and production is set to commence immediately, with the goal of having the signs ready for use in the near future.

In tandem with the physical signage, the EDC is also taking strides to improve its online visibility and interaction with the community. A update to the EDC’s website will include new tabs for events and employment opportunities, providing a centralized location for locals and visitors to discover what Southwick has to offer. The EDC plans to conduct tests on the business listings to ensure the information is accurate and user-friendly, and there is an initiative to gather additional data by walking through the town and engaging directly with businesses.

Furthermore, the EDC is creating a Facebook page to serve as an informational hub for grant opportunities, employment, and other relevant economic updates. The commission has made it clear that this page will strictly be for disseminating information rather than hosting dialogues.

Another focal point was the update on the business survey mailing, which is poised to collect insights from local businesses on how the EDC can further assist them. A proposed drop-off and due date for responses were discussed, along with plans to personally deliver the mailings to certain businesses to underline the urgency of participation.

In addition to these marketing and outreach efforts, the EDC reviewed the recent adoption of a master plan at the planning board meeting, which will involve the commission’s role in its implementation. This forward-looking approach was complemented by insights from a Western Mass Economic Development Council meeting that shed light on regional business developments, tax increment financing, and infrastructure improvements, including new hangers at Barnes and new military jets.

The commission also engaged in a discussion on Whip City Fiber’s expansion, which is expected to be fully wired in Westfield by 2025 and could have implications for Southwick. Interest was shown in leveraging Westfield’s successful economic strategies, including the potential to create a solicitation page on the Southwick EDC website, as a means to attract and support new local businesses.

In the realm of community events, plans for an open farm day in collaboration with the Agricultural Commission were discussed, along with the promotion of local farms on the EDC’s website. This initiative aims to bolster Southwick’s agricultural sector and provide greater visibility for local producers. Additionally, the upcoming art show was mentioned, with the EDC recognizing the necessity for proper promotion to ensure its success.

The meeting concluded with a recognition of the need for a comprehensive business analysis to guide local authorities and contribute to the community’s growth. By attending webinars hosted by the Western Mass Economic Development Council, the EDC members are staying informed and considering outreach strategies to collaborate with neighboring towns.