The primary agenda item was Burlington’s request to install a new sign that exceeds the township’s standard size limits. The proposed front sign measures over nine feet in height and covers 162 square feet, surpassing the local ordinance’s allowances of either four or five feet in height and 77 square feet in area. The board’s discussion focused on the public safety benefits of the larger sign, noting that it would be more visible to motorists navigating the complex entryways of the shopping center. The sign’s increased size is also intended to align aesthetically with other signs in the vicinity, creating a cohesive visual environment.

A professional planner testified on behalf of the applicant, providing expert analysis that supported the larger sign’s safety benefits and visual compatibility with surrounding signage. The planner highlighted that the previous Best Buy signage included additional elements deemed signs under the local ordinance, which have now been removed.

The board members expressed unanimous agreement that the benefits of the proposed signage substantially outweighed any potential detriments. They noted that the sign’s design is consistent with Burlington’s branding across other locations and does not negatively impact the community or neighboring properties.

The board also addressed traffic safety concerns raised in an email from a local resident. Ultimately, the board members cast a unanimous vote to approve the variance, instructing the preparation of a resolution to be presented at the next meeting.