Central to the meeting was the discussion of the ECHO Strategic Plan, as the committee is in the final stages of completing this critical initiative with Thomas P. Miller and Associates (TPMA). The plan aims to chart the course for ECHO through 2040 by assessing community assets and identifying gaps. TPMA brings expertise in economic development and grant-funded programs, with the strategic plan emphasizing inclusivity and addressing historical funding gaps, particularly in cultural and historic projects. The committee aims to incorporate various stakeholders in this process, including those previously hesitant to engage with the program. Engagement strategies include surveys and focus groups to ensure diverse input and a comprehensive assessment of the program’s strengths and weaknesses.

The strategic plan also considers the trend of increasing nonprofit participation in grant applications. A notable proposal from Daytona Beach for $15 million in ECHO funds for the Jackie Robinson Stadium and museum was discussed, highlighting the ongoing dialogue about public-private partnerships and the need to protect public interests.

In parallel, the meeting highlighted the implementation of Salesforce for grant management, a move designed to replace outdated systems and enhance transparency and efficiency. The transition to Salesforce will allow online applications, structured approval processes, and real-time tracking of project statuses. The committee discussed the operational costs associated with this software, set at approximately $40,000 annually, and its integration into future budgets. This system is expected to streamline communications and consolidate documentation, addressing the current reliance on physical notebooks.

Marketing efforts were also a focus, with the committee collaborating with Aqua Marketing to enhance the visibility of ECHO projects. This includes creating a microsite to map funded facilities and promoting projects through social media campaigns. The committee plans to allocate $35,000 for these marketing strategies.

In terms of trail developments, the meeting addressed the Master Trails presentation led by Tim Bailey, Parks and Recreation Director, who discussed the allocation of funds over the next five years. A critical gap in the trail network from Lake Beuford Park North to Minnesota was identified, with plans to address this issue over three projects by 2028. Challenges include eminent domain issues with private property owners and funding constraints, as state funds do not cover eminent domain costs. The committee is also working on developing wayfinding signs along the St. Johns River-to-Sea Loop, funded by grants, to enhance navigation and safety for trail users.

The complexities of trail construction were further discussed, particularly regarding the need for natural surfaces in conservation areas. Challenges stem from state regulations that emphasize paved solutions, conflicting with the necessity for natural trails that accommodate heavy equipment for land management. The committee is considering alternative solutions, such as geotechnical products, to maintain trail integrity while ensuring accessibility.

In addition to the strategic plan and trail discussions, the committee reviewed ongoing and proposed projects to improve trail access, safety, and amenities. This includes enhancing restroom facilities and expanding marketing initiatives to promote ECHO’s impact. The need for continued collaboration and communication among committee members and local nonprofits was underscored, as was the importance of aligning strategic plan recommendations with the annual grant cycle.