The meeting’s primary focus was on the proposed revisions to the sign code, which aimed to tighten regulations on digital signage. The board debated the appropriate display time for digital signs, ultimately favoring a 10-second minimum duration for message changes. This decision was made in response to concerns that shorter display times could distract drivers, while longer times might render the signs ineffective for businesses. The board also deliberated on whether to incorporate elements from neighboring Newport Richey’s sign code, which is more permissive, allowing for shorter display intervals. However, they opted for a slightly longer duration to ensure safety.

Further discussions centered on the aesthetic implications of digital signage. The board examined the potential for light pollution and the impact of illuminated signs on residential areas. Existing regulations require a setback of at least 10 feet from residential districts, but concerns remained about the adequacy of these measures to prevent light trespass. City Attorney Nancy Maya emphasized the importance of ensuring that the sign code remains adaptable to technological advancements while safeguarding community standards.

The conversation also touched on the broader implications of digital signage within the Waterfront Overlay District (WOD). Participants voiced concerns about maintaining the district’s unique visual identity, advocating for regulations that would prevent the construction of unattractive structures and ensure consistency in signage types. The board agreed to strike references to pole signs from the regulations, aligning with a preference for monument signs to enhance the district’s aesthetic coherence.

A notable point of discussion was the enforcement of signage regulations, particularly concerning abandoned or damaged signs. The board recognized the challenges faced by code enforcement officers in implementing these rules, given limited resources. The revised language was intended to facilitate more effective enforcement, but skepticism remained about its practicality. Public comments underscored the need for a balanced approach, cautioning against overly restrictive measures that might hinder business opportunities.

The meeting concluded with a proposal to conduct outreach to local business owners within the WOD to gather their input on future developments and signage. This initiative aimed to ensure that any regulatory changes align with the desires of the business community. The board agreed to table further discussions on the WOD for a future meeting, allowing for more comprehensive guidance from city management.